- What is Website?
- Website is presence of your business or organization on Internet with set of webpages that describes your products, services and company information.
- Why any business needs Website?
- Now almost everybody is online, so there is no excuse when it comes to online visibility. To start with Website, its vital to position yourself online with functional and user friendly website that will be motivation to customers to engage more with your business.
- What benefits I get with website?
- Online Presence - More people getting information about your business, Information Transfer - people come to know about your services and products without physically visiting your location at anytime(24X7) and from anywhere,
Trust - Customers likely be distrusting any business that didn't have telephone number, address, email id and website.
Competition - Get ahead of competition with functional website.
Increase in Sales - Website gives you more visitors which turns into more sales which is objective of any business.
Search Engine Optimization and Marketing (SEO & SEM)
- What is SEO & SEM ?
- Search Engine Optimization (SEO ) is activity or process of ensuring your website can be found in search results for words or phrases related to your business and products.
Search Engine Marketing ( SEM ) - is internet marketing through which we promote your website so that it will appear in search result relevant to your business with the help of paid advertisements.
- Do I really need SEO or SEM?
If you are looking for more customers, SEO and SEM are good choices. If your competitors are doing well on web presence they must have doing SEO or SEM.
To get ahead of competition you should have reliable partner for SEO and SEM.
- How effective is SEO or SEM?
- Investment - SEO is not a cost but it is an Investment. SEO is long term process but once you get good ranking in search result pages it gives higher conversion rate.
Effect of SEO activity stays longer, SEM is activity which gives immediate results but it is paid and it works till you are putting money into it. So always combination of SEO and SEM is good strategy.
Better ROI - With SEO it increases your sales without proportionally increasing the marketing cost.
More visibility - Unless people find your website it is good for nothing, SEO makes your website visible to people through different search engines.
Brand Building - SEO helps build your brand. Branding is costly affair, SEO accelerates your branding campaigns and increases your recall value.
Social Media Marketing
- Social Media Marketing - What it is exactly?
- Facebook, Twitter, Linkedin, youtube and few more social and professional networking websites are very popular. People spend considerable time on these applications on day to day basis.
We can utilize this media to promote our product.
- Is Social Media Marketing required for my business?
- As per our experience social media marketing works well for B2C (Business to Client) marketing. If your target customers are individuals rather than organizations you should tap on this type.
- What are advantages of doing it?
- Brand Value - Being active on this media and earning popularity increases your brand value. According to report, brand who engage more on social media enjoys more loyalty from their customers.
Control -In SMM we can control free and paid promotion. We can also filter target audience for posts or advertisements on this media which gives higher conversion rate.
Receptive - People are more receptive on this media as they don't consider it as advertisement platform. Morever this media is used more frequently. People often post their feedback about products on this media.
Epidemic - When people likes any product, organization or post it spreads in their network on social media so it is widely spreading media.
- What is Lead generation ?
- For us lead generating means providing prospective clients (enquiries) for your business
- How it works
- Generally we manage total web marketing of our client and provide them leads for their business. We use perfect blend of different options available on internet according need of business.
We use more than 40 business directories like Justdial and Indiamart.
Our research team prepares database of your prospective clients through internet search. We can then do email marketing to convert that database into bunch of enquiries.
This activity we repeat on certain intervals along with subscribing more prospects for our email campaigns. We assure our client will get good number of quality leads.
Customer Relationship Management(CRM)
- What is this CRM?
- Customer Relationship Management is a process, strategies and technologies that organizes uses to keep track of all activities thorough out customer lifecycle.
It is a very good tool to record customer information, lead management, sales forecasting and reports.
- Advantages of CRM
- Enhanced Organization of Information
All information about customers,proposals, orders and payment gets stored in CRM so as organization you don't need to depend on any single sales person to get information, this is very helpful in case any sales person leaves organization.
You save considerable time you would have spent in making manual data sheets and reports.
As CRM is online you can access it from anywhere with secured login.
As all information and proposals are stored in CRM if new sales person joins, he can take further from last client communication which gives client a comfort feeling.
You can automate follow-up reminders and inter-team communication points.
Better Sales Forecast
With CRM's sale pipeline you can sort hot leads and calculate approximate business you will get in upcoming months. This helps any organization to make realistic plans and strategies.
Analytics and Reporting
You get various reports on one click like sales performance, month-wise sales, region-wise sales, best performing marketing channel in our CRM system.
These reports are very important in company's management point of view.
In addition to above services and products if you have any interesting or functional concept, business process for which you
want to develop a software, we are always delighted to provide you application development support. At Yotta we have team of cross- functional skill set to take care of your requirement.